Building a Scalable Website for the #1 Referred Healthcare Consulting Firm in the U.S.

The Challenge

When we first partnered with Southern EVALS, their website didn’t quite match the strength of their brand. It lacked structure, clarity, and the confidence their work deserved to communicate.

That first redesign gave them a stronger foundation, something that finally aligned with who they were. But as their business grew, so did their vision.

They weren’t just looking for a better-looking website. They needed one that could grow with them. Something that felt refined, credible, and easy to navigate.

The goal?

To seak clearly to two very different audiences: decision-makers looking to partner with them, and job seekers exploring new opportunities. Both needed to immediately understand who Southern EVALS is, what they do, and why it matters.

The Objective

We aligned with Southern EVALS on a few clear goals that would guide every decision we made:

Refresh the visual design to feel modern, elevated, and trustworthy
Position Southern EVALS as a credible healthcare staffing partner.
Ensure seamless navigation for two key audiences: potential clients and job seekers
Clearly communicate the full range of services, without overwhelming users
Strengthen CTAs and user flow to drive meaningful engagement and conversions
Keep the website scalable as SE continues national expansion

Our approach? Step into the shoes of their audience, translate credibility into every design decision, and let function, clarity, and trust lead the experience.

The Approach & Execution

Our goal wasn’t to start from scratch, but to build on what worked, and evolve what could be stronger.

Leading with Confidence

The homepage was redesigned to lead with clarity and conviction. The bold headline“Your Healthcare Growth Partner” instantly tells visitors who SE is and how they can help. The design strikes a balance between professionalism and approachability, making that crucial first impression both memorable and trustworthy.

We paired strategic messaging with strong visuals and clear call to actions, so visitors know exactly where to go next. Whether you’re a hospital executive or a healthcare professional, the value is immediately clear.

Making SE’s Proven Results Stand Out

One of our key priorities was to communicate SE’s proven results and credibility. We introduced sharp, skimmable points backed by real data.

We combined these trust signals with clean iconography and improved visual spacing, creating a section that highlights SE’s expertise without overwhelming the user.

Designing Services Around the User

To help both clients and job seekers quickly understand how SE can support them, we grouped their services into intuitive categories with brief overviews and clear next steps.

A card-style layout makes it easy to skim, while keeping the focus on clarity and usability. This structure ensures that no matter your goal, finding a partner or finding a job you feel guided from the very start.

Clarifying Their Process

One of the biggest barriers for potential clients is not knowing what to expect. So we set out to simplify and clarify exactly how Southern EVALS works.

We designed a clean, five-step visual process that breaks down their workflow, making it easy for anyone to understand at a glance.

This section doesn’t just explain the steps, it helps clients feel confident with SE’s process. By laying out what to expect, it removes uncertainty and reinforces that Southern EVALS has a proven, professional approach clients can trust.

Highlighting the Team

SE’s team is central to everything they do, so we wanted to give them a spotlight that matched their impact. We refined the team section with consistent headshots, clear role labels, and a clean layout that feels professional and cohesive.

Now, it’s easy to see the people behind the brand and feel confident in their expertise.

A Clear and Intentional Contact Experience

We know that when someone’s ready to reach out whether it’s to ask a question, apply, or start a project, it should be quick and easy. So instead of hiding the form on a separate page, we placed it right on the homepage to make that next step feel effortless.

The Results

The new Southern EVALS website delivers on every goal: it’s clearer, more credible, and built to convert. Now, website visitors can quickly understand what SE offers, who they serve, and how to take the next step.

Job seekers can explore roles and apply with ease, while healthcare partners instantly see the value of working with a trusted, experienced team. From the structure to the messaging to the visual design, every part of the site now supports SE’s mission and reflects the same level of excellence they’re known for in the field.