Improving UX and Credibility for Haven Financial

The Challenge

Haven Financial has been proudly serving local businesses with merchant services and ATM solutions for over two decades. With the industry evolving and client expectations shifting toward digital convenience, it became the perfect time to give their online presence a well-deserved refresh.

Their team had already built a strong reputation through dependable service and local-first support—now it was time for the website to reflect that same level of professionalism and clarity.

The Objective

From the very beginning, the goal was clear: build a modern, professional website that positions Haven Financial as a reliable, local-first service provider while making it easier for users to:

• Instantly understand what Haven Financial offers

• Navigate their website with confidence and connect with the right solution

• Get to know Haven Financial beyond their services—what they stand for, how much they care about the businesses they serve, and the people behind the business.

   

The Approach & Execution

We kicked things off by looking at Haven Financial’s core values: service, simplicity, and trust.

From there, every design and content decision was made with their audience in mind—small business owners who don’t have time to figure things out, but know the value of a trusted partner.

Here’s what we focused on:

• Clear Messaging: We made sure the homepage instantly communicates what Haven does, why it matters, and how to get started—without jargon or confusion.

• Seamless Navigation: We restructured the website so users could find what they need in just a few clicks—whether it’s credit card processing info, ATM services, or how to join the distributor network.

• Trust-Building Testimonials: Instead of hiding reviews, we brought them front and center to help prospective clients feel reassured by real experiences.

The Results

Since launching the new website, Haven Financial has seen:

• Visitors are staying longer and exploring more pages.

• The streamlined CTA flow has made it easier for leads to get in touch or sign up for services.

• New prospects now better understand the value of working with them—and they feel more confident taking the next step.

Most importantly, the website now feels like Haven Financial: experienced, trustworthy, and committed to helping local businesses thrive.

Haven Financial’s transformation is proof that a modern, strategic website can do more than look good—it can build trust, support your growth, and reflect the heart of your business.

If you're ready to bring your own website up to speed and create something that truly works for your brand, we're here to help.

CONTACT US TO GET STARTED TODAY!