Solid Rock Florida, a construction company with years of industry experience, had a website that didn’t match the strength of their work. Their old site was outdated, lacked structure, and didn’t reflect the scale or professionalism of the services they offered.
Key issues included:
They weren’t just losing traffic—they were missing out on trust, credibility, and potential leads.
The goal was to rebuild their digital presence from the ground up. The website needed to be a direct extension of how they work: clear, efficient, and built to last.
We focused on:
Designing a site that feels professional, trustworthy, and easy to use
Clarifying service offerings to eliminate confusion
Strengthening brand identity through consistent visuals and language
Making it easy for users to reach out for estimates or questions
We began by auditing their existing site and mapping out every weakness from structure to messaging. The next step was to reimagine the user experience—from the first click to the final call-to-action.
Here’s what we did:
Visual Strategy: Built a design that reflected the solid, grounded nature of the brand—using strong typography, structured layouts, and a neutral color palette with bold accents.
Copywriting: Wrote every line of content to be clear, straight to the point, and service-focused. We emphasized what Solid Rock does best: commercial, residential, and specialty construction.
Navigation: Simplified the site map and improved user flow, so visitors could quickly find what they need—whether it’s browsing services or submitting a project inquiry.
Mobile Experience: Prioritized responsive design to ensure the website performs well across all devices—especially for busy contractors or business owners browsing on the go.
CMS Setup: Built the new site on WordPress for easy content management and future scalability.
The new website reflects the level of professionalism Solid Rock brings to every project.
- Visitors now understand who they are and what they do—within seconds.
- The services page clearly outlines their core offerings and specialties.
- The refreshed design brings consistency and polish to the brand.
CTAs and inquiry forms are accessible and intuitive, making it easier for leads to reach out.
Most importantly, the site now positions Solid Rock Florida as a credible, capable, and trusted name in the construction space—online and off.