COVID-19 may be challenging brands and retailers across the world but those that have invested in building out digital capabilities are continuing to generate sales and engage with customers at a time when commerce has otherwise ground to a near-complete halt.
Building a website for your small business or an already established company will help you promote your brand and reach new customers. Investing in digital marketing is one of the smartest moves that you can do amidst the pandemic. Here are 4 reasons why companies go digital to survive COVID-19.
1. The Need to Adapt
Most local businesses depend on foot traffic and word-of-mouth referrals to increase their customer base, which is why COVID-19 has been so damaging to their profits over the past few weeks.
Many states are creating “shelter-in-place” or “stay-at-home” orders, meaning that businesses that revolve around the physical presence of customers aren’t getting the traffic they need.
It’s crucial for businesses to adapt their marketing strategies to reach customers at the right place and at the right time. This is why digital forms of communication are so essential. Social distancing may have created physical distance between us, but it’s connected businesses and consumers in whole new ways.
Remember, life doesn’t stop. Consumers still need grocery stores, home services, lawn care, pharmacies, and other various needs. In other words, they need your business. They need you.
Although the future is unknown, adapting a smart and responsive strategy that helps you to communicate timely and effectively can make you visible to more consumers and create lasting loyalty.
Are you open? Have your hours changed? Are services being provided differently? What steps are you taking to protect consumers? Your customers want to know.
Embracing a transformation from traditional to digital marketing will help you now — and in the long run.
2. Uses Time Wisely
Being confined to your home (or office) during COVID-19 doesn’t need to be wasted time. If your business is focused on serving the needs of your customers and community, you have an immense opportunity to focus your energy on building a responsive and adaptive digital marketing strategy.
During your normal routine, you may not have the time to dive into research or implement new marketing strategies. Now is your chance to learn more about the behavior of your customers, listen to their needs, and identify the ways you can better serve them through digital marketing.
It’s also a good time to revisit your current marketing strategy. If you built your strategy completely offline, consider layering in digital elements. You can do something as simple as creating social media channels or updating your website.
If your business has already started integrating digital and traditional marketing strategies, it’s time to consider a more innovative approach. You can do things such as analyzing your website through Google Analytics, running ads on social media or keeping your business top of mind through brand awareness campaigns.
While people are staying at home during the COVID-19 pandemic, they will be utilizing the internet and online searches even more! You must keep pace with the changes in consumer behavior and be there when they’re searching for a business like yours.
3. Customers want real-time insights
Most buyers do explore on websites before they make a decision, regardless of whether it's to purchase something or just to make a research. If your business doesn’t have a site, it communicates something specific that your business is stuck in the Dark Ages, that you're not open any longer, or that you're not keen on finding new clients—and those are surely not messages you need to send!
In such a quickly developing situation, it's practically difficult to adjust what's best for your organization, ensure your workers, and still convey an incredible experience for your clients without the correct methodology and tools.
Client desires have ascended through the roof and will keep on driving organizations to "go digital.” Clients need explicit services custom-fitted to their necessities and they anticipate that organizations should comprehend those requirements.
They aren't happy with simply requesting items, they need proposals about what to arrange straightaway (like Amazon's client suggestions). They also need to follow and track when the shipments will show up.
This requires information and heaps of it. Organizations need to have a 360-degree perspective on those clients and utilize that view to make a consistent, natural experience every minute of every day over various platforms and gadgets.
As the world moves because of the pandemic, those desires will likewise increment as more information will mean more chances to connect with and satisfy the client.
4. Planning for business continuity
Online deals were on the rise even before COVID-19 kept everybody stuck at home. Furthermore, these patterns are expected to proceed after businesses reopen to clients. So regardless of whether you don't consider yourself a "web-based business", you can utilize an online store to maximize your profit.
Utilizing web-based social networking to promote items or organizations can begin by effectively showing items and creating promotions for it. Organizations promote their brands more successfully through computerized media, so they can assemble online networks in new manners so as to establish client loyalty.
Digital Marketing gives new tools to become more acquainted with clients adequately, for an enormous scope, and proactively creating and upgrading client encounters. Likewise, the proprietor can do an online promotion analysis to discover a decent strategy.
At the point when organizations are compelled to change in view of a pandemic, the main advantage is that business owners can escalate advancements through online platforms.
Computerized change can work if the company is committed and responsible, for example, offering items through online networking, giving discounts, etc.
A computerized future lies ahead. By acting early and being definitive, CEOs can quicken their advanced change and arrive at the new normal sooner.
The case for having a website in today’s events are very strong. A website isn’t just for finding customers across the world, it’s an essential instrument for attracting local customers too. Whether your business is just starting or already a big one, a website shows that you are open for business during a time of the pandemic.
In any case that you need advice for your website design needs, we are ready to extend their help. Get in touch with us now!