TFC Homes: A Website as Finely Crafted as the Homes They Build

The Challenge

• TFC Homes builds high-end custom homes, additions, and renovations. Tom Fleck brings more than 15 years in construction, a licensed Construction Supervisor credential, and experience managing project budgets over $20 million.
• The old site opened on an abstract logo collage that covered the photos of the work, followed by long, dense paragraphs. There was no portfolio and no consultation button in the header.
• Services were framed as general contracting, owner's representation, expert witness, and consulting, instead of the additions, renovations, and new homes TFC now leads with.
• For a builder at this level, the website has to feel as considered as the finished home.

The Objective

Rebuild the site around the work: a photo-led first impression, three clear services, Tom's credentials up front, a real portfolio, and a consultation button that is always one click away.

Approach & Execution

• 1. Photo-led hero: a finished TFC interior with the promise "Custom home building, from groundbreaking to the finishing touches." and a Schedule a Consultation button above the fold.
• 2. Three service lanes: Additions, Renovations, and New Homes, each with its own page.
• 3. The Visionary: Tom Fleck's background with proof points at a glance, including 15+ years in construction and $20M+ in project budgets managed.
• 4. Portfolio: selected residences with their own project pages, including a South End Brownstone built with Stephanie Freeman Design, Osterville, and Harwich Port.
• 5. Clear contact path: a dedicated contact page plus the Hingham studio address, email, and phone in the footer.
• 6. Mobile first: the headline, consultation button, and services read cleanly on a phone.
• 7. Website Care after launch: hosting, updates, and ongoing changes handled by SPYCE for $250/mo, with the redesign included and no separate build fee.

The Outcome

• New site live at tfc.homes.
• Services, credentials, and portfolio now match the work TFC does, with Schedule a Consultation in the header.
• Dedicated pages for each service, The Visionary, each portfolio project, and contact, in place of long blocks of text.
• Live under ongoing Website Care, with TFC's social handled through SPYCE's Social Media Package.
• Next step: free redesign at spycemedia.com/services/website-redesign, then Website Care at $250/mo (spycemedia.com/services/website-maintenance). Related hubs: spycemedia.com/industries/home-builders and spycemedia.com/industries/remodeling/.