SPYCE Media
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Better jobs. Less time online.

Straight-talking advice for home service pros who want bigger projects without babysitting a website or social feed.

Recent Articles

Thanksgiving Is a Reminder: Your Best Marketing Assets Are Already in Your Business
Social Media11 min read

Thanksgiving Is a Reminder: Your Best Marketing Assets Are Already in Your Business

Contractors already have valuable marketing content inside their business. Learn how to turn projects, customer stories, reviews, and team moments into useful website and social content.

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Why Your Competitor Ranks Higher on Google Even Though You Have Better Reviews
SEO22 min read

Why Your Competitor Ranks Higher on Google Even Though You Have Better Reviews

Why does a competitor outrank you on Google with fewer reviews? The local SEO factors behind contractor rankings, from relevance and distance to service pages.

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Google Business Profile vs. Your Website: What Does Each One Actually Do?
SEO10 min read

Google Business Profile vs. Your Website: What Does Each One Actually Do?

Learn how Google Business Profile and your contractor website work together to support local discovery, build trust, and turn searches into inquiries.

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How to Structure a Contractor Website for SEO
SEO8 min read

How to Structure a Contractor Website for SEO

Learn how to structure a contractor website for SEO with clear service, location, and project pages that help homeowners navigate and take the next step.

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The Scariest Thing on Your Contractor Website? Making Homeowners Guess.
contractor website design

The Scariest Thing on Your Contractor Website? Making Homeowners Guess.

Unclear services, thin project galleries, weak calls to action and outdated details make homeowners hesitate. Here's how to fix them on your contractor site.

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Is Your Contractor Website Ready for the Busy Fall Season?
website maintenance10 min read

Is Your Contractor Website Ready for the Busy Fall Season?

Get your contractor website ready for fall: update your services, show recent projects, fix contact details and calls to action before homeowner demand peaks.

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Signs Your Contractor Website Is Losing You Calls
website maintenance4 min read

Signs Your Contractor Website Is Losing You Calls

Slow pages, broken forms and old info push homeowners to other contractors. The warning signs your website is costing you calls, and how to fix them.

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Website Care Plan vs Doing It Yourself: Which Is Right for Your Business?
website maintenance4 min read

Website Care Plan vs Doing It Yourself: Which Is Right for Your Business?

Should you maintain your contractor website yourself or pay for a care plan? An honest look at cost, time and risk for plumbers, electricians and HVAC.

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Website Maintenance Checklist for Plumbers and HVAC Shops
website maintenance4 min read

Website Maintenance Checklist for Plumbers and HVAC Shops

A simple weekly, monthly and yearly website maintenance checklist for plumbers and HVAC shops, so your site keeps bringing in calls instead of losing them.

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